Tracy A. Callahan 161 North Street Salem, MA 01970 978-745-8533 E-mail: tracy@tacwebdesign.com Web Site: www.tacwebdesign.com Summary An experienced web designer with over 17 years of experience in designing logos, web sites, ecommerce applications, and email broadcasts in industries such as higher education and high-tech. Diverse skill set includes web and print design, new media marketing, emarketing, ecommerce, scripting, and database integration. Technical Skills Software: Adobe Design Suite: Photoshop, Illustrator, Acrobat, Dreamweaver, Flash, InDesign, Microsoft Office, Lyris, Constant Contact, MailChimp, ExactTarget, SCALA, Adobe Experience Manager, Basecamp, Shopify, Drupal, Joomla, WordPress Internet Languages, Systems, Applications: HTML5, CSS3, JavaScript, mobile/responsive web site development, FTP, PHP, MySQL, XML, DNS, payment gateways, e-commerce applications, Yahoo! Store, domain registration, cPanel, FlexBox Professional Experience BOSTON COLLEGE CENTER ON AGING & WORK, Brighton, MA Web Design & Communications Specialist 2016 - Present Web, e-mail & blog design and management Responsible for developing and maintaining a new website for the newly launched Sloan Research Network on Aging & Work. Responsibilities also include updating and maintaining the website for the Center on Aging & Work, graphic design, HTML, and web design creativity. Through Constant Contact, responsible for email design, coding, testing and sending of a weekly “Fact of the Week”. Additionally responsible for the design and management of a bimonthly blog called, “AGEnda”. Print and publication design Design and update the Center’s publications, research and fact sheets for distribution on the web site and blog. Also design flyers and other print media for the Center in collaboration with AARP. LIBERTY MUTUAL INSURANCE COMPANIES, Boston, MA Email Developer 2016 Responsible for the HTML and CSS coding for Liberty Mutual Insurance's B2B email marketing campaigns. Designed responsive and static emails using ExactTarget based on corresponding marketing materials. NORTH SHORE COMMUNITY COLLEGE, Danvers, MA Staff Assistant, Web Marketing, Marketing & Communications 2005 - Present Web and e-mail design and management Working in the Institutional Advancement department, design, manage, distribute and analyze regular e-mail campaigns via Constant Contact. Design web site related graphics and images for the College’s Home page, and various other pages. Maintain departmental web pages on the NSCC web site: Faculty Departments, Alumni & College Relations, Development, Public Calendar, Corporate Education and College Events. Print and publication design 2005 - Present Design regular newspaper advertisements for upcoming classes and College events. Develop, create and manage Marketing materials for the College including flyers, brochures, banners and posters. TAC WEB DESIGN, Salem, MA Owner/Webmaster 1999 - Present Own, operate and manage a full-service web design firm providing logo design, web design, e-commerce, animation, and e-mail broadcasts for individuals and businesses. Contribute to marketing efforts of large and small organizations with e-mail broadcasts and search engine optimization. LIBERTY MUTUAL INSURANCE, Boston, MA Email Developer 2016 Responsible for the HTML and CSS coding for Liberty Mutual Insurance's B2B email marketing campaigns. Designed responsive and static emails using ExactTarget based on corresponding marketing materials. GANN ACADEMY, Waltham, MA Webmaster 2005 - 2012 Maintain regular updates on the Gann Academy web site at www.gannacademy.org. Perform web page development, Flash development, graphic design, and coding of the dynamic web pages written in ASP and SQL. Communicate regularly with all Departments of the high school to ensure that the web site is current and informative. Email Marketing Working collaboratively with several departments including Marketing, Admissions, Development, Athletics and the Gann Parent Association, design, manage and send a weekly school e-newsletter. Newsletter highlights weekly departmental updates, upcoming events, student profiles, community announcements and parent news. The e-newsletter targets parents and students of the Gann Community. NET ATLANTIC, INC, Salem, MA Internet Services Administrator 2000 - 2005 Managed, directed and trained the web development team and delegated responsibilities on a daily basis. Wrote web development proposals and handled project budgeting. Performed web and logo design, e-commerce, maintenance and hand-coding of web sites for large and small organizations including CVS Pharmacy, American Academy of Podiatric Practice Management and The Northeast Center for Healthy Communities. Designed and managed e-newsletter campaigns, performed web programming using CGI and PHP, e-commerce development, debugged HTML code, managed pay-per-click search engine bid management and performed on-going search engine submission. Domain Registrar 2000 - 2005 Registered new domains, initiated web hosting set up on servers, transferred existing registered domains to the servers using DNS information, and facilitated domain mappings. Marketing 2000 - 2005 Designed and developed marketing flyers, brochures, cover letters, coupons, space ads, banner ads and various marketing packages. Developed and organized mail merges for several mailings, and maintained the databases. Managed the print production, postage, and mailing facilitation. Human Resources 2000 - 2005 Scheduled interviews and performed follow up communication with prospective applicants. Conducted first and second interviews. Developed and managed job listings, and organized advertising with a variety of newspapers, career centers and online job agents. Collaborated with a local college to participate in a co-op program for interns. Other Professional Experience CLARK UNIVERSITY COMPUTER CAREER INSTITUTE, Woburn, MA Career Services Coordinator 2000 - 2001 Worked collaboratively to develop and coordinate the career services programs and placement services for Continuing Education Division. Designed program materials, developed newsletters, assisted with training, provided outreach and resume support services utilizing the Internet. FAMILY CONTINUITY PROGRAMS - THE S.A.I.L. PROGRAM, Beverly, MA Counselor/Case Worker/Advocate 1998 – 2000 Handled problem-solving and crisis management involving teens within a residential setting. Coordinated services, provided advocacy and counseling. Education Certificate in Web Development 2004 - present North Shore Community College, Danvers, MA Enrolled in a credit certificate program to strengthen current skills, and learn new software and programming languages. Anticipated courses include Advanced Flash, Database Development and Java. Certificate in Web Page Design 2000 North Shore Community College, Danvers, MA Bachelor in Social Work 1998 Salem State College, Salem, MA Minor Concentration in Business Administration Member of the Alpha Delta Mu Honor Society Associate in Business 1996 North Shore Community College, Danvers, MA Professional Seminars Train The Trainer Microsoft Corporation/Clark University Computer Career Institute, Framingham, MA Total Quality Management Clark University Computer Career Institute, Framingham, MA Professional Groups eMarketing Association Network Marketing professionals, interested in search, website, mobile, social, integrated, and email marketing. Over 62,000 members. The eMarketing Association is the largest association in the world for Internet Marketing Professionals. Graphic Designers Professional Group This professional global group is dedicated to the graphic design field. All desktop publishers, graphic designers, presentation specialists, production artists, graphic artists, and equivalent disciplines are encouraged to join. Massachusetts Conference for Women The Massachusetts Conference for Women, hosted in conjunction with the Massachusetts Commission on the Status of Women, is a non-profit, non-partisan, one-day event where Massachusetts women can connect, learn practical and professional strategies from nationally recognized experts, and network with peers. Salem State College Alumni Network This group connects with alumni to foster professional relationships, facilitate professional connections and opportunities, and publicize career and internship opportunities and to learn about what is happening at Salem State College. Social Media Marketing This is the largest and most active social media marketing group on LinkedIn.com. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites. User Experience This is a group for User Experience Design professionals to expand their network of people and ideas. This group serves as a common platform, which brings all User Experience Professionals together. Online portfolio available for viewing at: www.tacwebdesign.com/portfolio.html